Ayr United's kit suddenly very popular after launch event with topless model in body paint

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Ayr United have risked another storm using a topless model in body paint to show off their new kit.

Last year's risqué kit launch got them into hot water - but also generated a lot of publicity for the Scottish Championship side.

So it's perhaps unsurprisingly they decided to repeat the trick, though Calvin Ayre, founder of sponsors Bodog, pointed out one difference,

He said: “After the controversy of last year’s kit launch we felt we should change our strategy.

“So this year we are using a body-painted model in the away strip rather than the home one.