Italian playboy mocked after yacht and houses seized

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He is the Italian playboy who flaunts his wealth to 11 million Instagram followers in a series of outrageous shots - often alongside a bevvy of beauties.

But Gianluca Vacchi, 50, had his yacht and several properties seized by creditors - much to the amusement of the Internet.

The tattooed, body-building heir to an industrial empire fills his social media with a cash-rich, work-free existence dedicated to the pursuit of pleasure.

But now his lavish lifestyle is being remorselessly parodied on the internet.

Twitter users have posted pictures of themselves posing, Vacchi-style in front of plastic paddling pools and pedalos, while a Facebook page entitled 'Find Gianluca Vacchi a job' has attracted a huge following.